Great salespeople carefully choose their words when we speak with prospects and customers. They know word choice affects the outcome of their sales presentation. The language we use and the jargon of our industries changes over time. Think carefully about relevant word choice. And how you relate to your prospects and customers. Proposal vs. Quote…
Why is customer focused selling so important? Take a look at any article on why a business fails. Failure to focus on the customer is always near the top of the list. It’s logical. Without income from sales no company can sustain itself, let alone grow. Great salespeople know focusing on the customer and their…
Great salespeople know understanding the buying ecosystem of their customers is key to closing deals. They use their asking and listening skills to find out all the players on the prospect’s team and how their roles affect the buying decision. Then they craft the sales presentation to appeal to the problem in terms of how…
Great salespeople know finding the budget is a key piece to winning the order. Price is the monetary value we place on the product or service we sell. It is important to know what our customer is willing to pay for the solution to the problem they are trying to solve. Once you, great salesperson,…
Great salespeople have a vision of their future. Call it a dream if you want. And they know how to make dreams come true. It’s not enough to dream. You must plan to realize your dreams. Muhammad Ali one of the greatest boxers of all time and a pretty good philosopher too put it this…
Remember when you were in science class discussing scientific method? Did you ever think how it applies to sales? Consider what great salespeople do. They wonder whether or not a prospect will buy their product or service. Then set about finding the answer. So this is much like the scientist making an observation wondering about…
Great salespeople know they have a personal brand separate from the products and services they sell. They understand their brand is the basis for developing and growing relationships with their clients. Whether or not you intentionally create your brand you are one in the eyes of your customers. So as long as you will be…
Great salespeople know that “out of sight is out of mind.” They keep customer relationships fresh by regularly meeting with their best customers. One way to keep in touch now that COVID 19 has limited face-to-face meetings is to simply make a phone call. But don’t call to make a sale. Call just to learn…
Of course it is. You might not know it looking at the stock market indexes. But look at restaurant closings, retail store bankruptcies, airline passenger miles. We are in a period of poor economic times. But one lesson I learned from my father is his belief that “just because there is a recession, you don’t…
You are probably thinking: “Crawford, you have really lost it now. This quarantine is getting to you. Of course they are buying what I’m selling. I got the sales to prove it.” Really? It’s true nobody buys what you are selling. Your customers buy because they are convinced your product or service will solve a…