Great Salespeople Beat Brand X Every Time

Commodity Selling How to Beat Brand X

Have you ever found yourself in a competitive commodity selling environment where your competitor (Brand X) offers inferior quality and/or service or a cheaper price for what your customer is buying? Here are a few thoughts Never knock the competition. It will only sound like sour grapes. Instead, tell your prospect about your product or service,…

Fundamental Selling Is, Well, Fundamental

Fundamental Selling Is, Well, Fundamental

Fundamental selling behaviors and activities are what great sales processes are built on. Like Einstein’s theory of relativity, they connect all elements of the process to yield the desired result. Fundamental Selling Survives Over Time For those who remember the Bob Dylan song from mid last century “Times They Are A Changin’” will no doubt…